Custom stickers and labels are the perfect way to promote your business and get your brand to stand out.
But especially when you order stickers online, there are a few potential pitfalls you want to avoid.
We are here to help you do just that. Below, you will find the five most common sticker printing mistakes and how to avoid them.
Read on to make sure that you will love your stickers the first time around.
1. Incorrect sizing
We see this one a lot. A 1×1″ sticker just sounds too good to be true. Do not be tempted. There are actually very few use cases in which a 1×1″ sticker would be the perfect fit.
While it might sound tedious, measure the surface you want to apply your stickers to. Also, consider the amount of text and design elements you want to be printed onto your stickers. Each of them needs enough room to print legibly.
2. Poor image resolution
If you’re looking to create high-quality stickers, then you need to make sure your image resolution is up to par. A low-resolution image will look blurry and pixelated when printed, creating a less than desirable look for your brand.
To pre-empt this, check the resolution of your artwork. If you are submitting a vector file, you are on the safe side. If you are working with images, make sure they have a dpi of at least 300.
Maybe all of this sounds a little confusing? Do not worry, there are ways you can make your own stickers online with free tools. The templates and elements you will find there are all print-ready, meaning they will print crisply.
3. Selecting the wrong material
The right stickers material is just as important as the quality of your artwork. Even the prettiest stickers won’t be of much use if it is not fit for your selected purpose.
There are two questions you need to ask yourself when it comes to the sticker material: How long do you want your stickers to last? And will your stickers be used outdoors?
If you are looking for a durable sticker that can be used outside, custom vinyl stickers are perfect for you. On the other hand, paper stickers are a better choice for short-term indoor uses.
4. Lack of proofreading
Imagine completing all these steps only to find a spelling mistake on your stickers when they arrive. Incredibly annoying – and entirely predictable.
We have all been there. After a while, you can no longer be trusted to spot your own mistakes. The easiest way to avoid this is to send your sticker design to a friend or colleague.
Let them catch any mistakes, so you can fix them before they cause any problems.
5. Not ordering enough stickers
Stickers are more popular than you think. Especially if you are ordering them to giveaway. If you don’t order enough stickers, you may end up running out and not being able to meet demand, missing out on ways to generate exposure for your business.
So make sure to order enough stickers for your campaign. And even if you end up with a few extras, there are many great ways you can put your stickers to use.
Keep these tips in mind when you order stickers in bulk next time, and you cannot go wrong. Do you have any additional tips we should watch out for? Then let us know in the comments below.
