Google Search is the most used search engine in the world. The first result in Google search is more important than ever before. If people can’t find your website, then it doesn’t matter how great it is. They simply won’t be able to find you! Search engines like Google use algorithms to evaluate websites and assign a rating based on their ‘quality’. A website that has been optimized for Google will rank higher in searches pertaining to your business, service or product. However, if you have a substandard website, it can have an adverse effect on your business by driving visitors away from your site. So let’s talk about how to build a website that Google loves.
How Does a Web Crawler Work?
When a web crawler makes its way through your website, it will read every single word on every single page of your site. However, it does not read in the same way that you or I would by taking in each word in sequence, but instead it will read them in blocks. This is why web crawlers take much less time to complete their mission than it takes to read a novel. A web crawler will also look for links that you may have on your site. This means that if you have a link on your page that points to another site, that crawler will follow the link to see what is on that site as well. If there are links on that site that then lead to more websites, the crawler will follow those links as well. This means that one crawler can follow links to many different websites.
Why Are Web Crawlers Important?
Web crawlers are important because they help improve the functionality of search engines. When crawlers are regularly visiting and analyzing your site, they are able to understand what your content is about and index it in a way that makes it easily accessible to people who are searching for information on your site. This makes it easier for people to find your content and for you to receive organic traffic from search engines like Google. In order for your content to be easily accessible, it’s important to understand how web crawlers affect your website and take the necessary precautions to avoid being penalized.
How Do Web Crawlers Affect Your Website?
There are a few potential issues that could arise from the presence of web crawlers on your website. The first thing to keep in mind is that these crawlers will eat up your bandwidth, which can be problematic for websites with a low budget. A crawler visiting your site will cause your server to work harder because it needs to constantly reply to the crawler to let it know that your website is live and it’s working properly. This can cause your site to go down if the server doesn’t have enough bandwidth to support it. There is also a chance that a crawler will corrupt your website code. If a crawler is linking to your site and then links to another site, it might pick up code from the first site and bring it with it to the other site. This could potentially mess up your code and cause it to break, so it’s important to monitor your site for this kind of activity.
How to Handle Web Crawlers and SEO?
How to Build A Website That Google Loves
Have Great Content
The foundation of a great website lies in its content. If a visitor can’t find what they’re looking for, they’ll leave your website. The more content you have on your website, the better it is for your SEO. Google loves websites with a lot of content because they assume that the website is useful and trustworthy. Let’s say you’re trying to sell a product, like a new juicer. What do you want your juicer website to contain? What juicer features and benefits do you want to highlight? What juicer problems are you trying to solve? What juicer questions do your visitors have? Google loves websites that are highly informative. A website that has several rich and helpful articles on juicers would rank higher on Google than a website with one or two paragraphs about juicers. Google loves websites with a lot of content because they assume that the website is useful and trustworthy. When you have rich content on your website, Google assumes that you have everything covered.
Be Mobile Responsive
This may sound redundant, but you have to make sure your website is mobile responsive. Google has been making it increasingly clear that mobile-friendliness is one of the most important aspects of SEO. A large number of searches are conducted on smartphones and tablets, making SEO for mobile devices even more important. Additionally, if you have a high-quality website, you’ll want to drive more traffic to it. You can do this by spending a little money on Google AdWords or Facebook ads. If your website doesn’t load properly on mobile devices, you could be losing potential business. You can test your website for mobile responsiveness by typing in your URL into a tool like Google’s Mobile-Friendly Test. If your website doesn’t pass, you’ll want to hire a developer to make the necessary changes.
Add Rich Media
Google loves websites that have rich media. Rich media includes things like images, videos, infographics and other interactive tools. Because your website has tons of text, you need to add some rich media to your website to break up the monotony. Rich media will make your website more visually appealing. It will also help you rank higher in Google by including relevant keywords. For example, let’s say you’re trying to sell juicers. You could include an image of a juicer with the keyword juicer highlighted in the image. This way, whenever someone is searching for juicers, your website will rank higher in Google. Google likes websites that contain a variety of rich media. If your website is only full of text, it can get stale and boring. The more images, videos, and interactive tools you have on your website, the more interesting it will be for visitors. You can add rich media to your website with a CMS like WordPress or Squarespace.
Be Clear and Concise
A website that isn’t clear or concise will not rank well in Google. This isn’t just true for websites that are new but also for older websites that have been around for years. If your website isn’t clear and concise, Google will assume that you don’t know what you’re doing. It will rank low in Google and drive visitors away from your website. One way you can make your website clear and concise is by using subheadings and bullet points. If you have a long article on your website, then it’s best to break it up into different paragraphs. This way, readers can skim through your article and find the information that pertains to them. When you’re writing articles for your website, keep it short and sweet. Your articles should be between 300 and 500 words. Ideally, they should be between 400 and 450 words. Anything longer than 500 words will have a hard time ranking in Google.
Don’t Try To Cheat the System
We know, you want the best website in all of the land. You want it to rank #1 in Google. But don’t try to cheat the system by buying fake traffic from bots, or you’ll get your website banned from Google. This can happen to any website, even if it’s been around for years! Google is constantly improving its algorithms to weed out websites that are trying to manipulate the system. You can avoid this by making sure your website is legitimate. Don’t just hire any cheap developer. Make sure you choose a developer that understands SEO and has experience creating legitimate websites. Once you have your website up and running, be sure to regularly check your website statistics and Google Analytics. If your website is experiencing a spike in traffic, then you may have a problem.
Web crawlers are important pieces of software that help improve the functionality of search engines. When it comes to understanding how web crawlers affect your website, you should keep in mind that they will eat up your bandwidth, corrupt your code, and make your internal linking structure difficult to navigate. You can avoid these issues by making sure that your content is easily readable, formatting your content correctly, and linking to all of your important pages.
Your website is a reflection of your business. If you want to drive more customers to your site, then you need to make sure your website is optimized for search engines. The best way to do this is to create a website that Google loves. To begin, you need to have great content, be mobile responsive, add rich media, and be clear and concise. Don’t try to cheat the system by trying to artificially inflate your website’s traffic. If you follow these tips, you’ll have a website that Google loves. If people can’t find your website, then it doesn’t matter how great it is. They simply won’t be able to find you! Search engines like Google use algorithms to evaluate websites and assign a rating based on their ‘quality’. A website that has been optimized for Google will rank higher in searches pertaining to your business, service or product.