Implementing a marketing campaign for any type of business in New Zealand can require a particular knowledge of the marketing mix, especially the product, price, place and promotion. Indeed, given the prevalence of digital marketing in the modern world at the start of the 21st century it can often be easy for small and medium-sized businesses to overlook the enduring effectiveness of traditional forms of signage in reaching a particular target audience. Moreover, as a Kiwi business owner, you are probably constantly bombarded with new advertising trends and technologies at all times. As a result, you must keep on reading this article, because it will explore why incorporating traditional signage into your advertising strategy is imperative in order to capture the attention of potential customers, foster brand recognition and ultimately drive sales through the roof.
- Tangible experiences
- Localised targeting
- Versatility and longevity
1. Tangible experiences
Firstly, whenever you want to implement a marketing campaign for your business, it is important to think about the innate human tendency to be drawn to physical objects, as well as enjoy tangible experiences. In the modern world, which seems to become inundated with online advertisements, a well-designed sign from Icon Signs can play a prominent role in cutting through the considerable amount of digital noise that people around the country experience every day, as well as make a lasting impression on potential customers. Regardless of whether this is a striking storefront sign or a carefully placed billboard along a busy main road, the use of traditional forms of signage can offer your small or medium-sized Kiwi business a sense of permanence and legitimacy that digital ads often lack.
2. Localised targeting
Furthermore, the use of traditional signage provides a level of localised targeting that is difficult to achieve through the use of digital channels alone. Indeed, a well-placed sign can effectively reach your a particular audience exactly where they are, regardless of whether this is in a specific neighbourhood, shopping area, or event venue.
3. Versatility and longevity
Finally, traditional signage offers an unparalleled level of versatility and longevity. Similarly, unlike digital ads that can be scrolled past in a matter of seconds, a physical sign has the potential to endure for years to come, continually reinforcing your brand message to passersby every day of the year.
To summarise, traditional forms of signage should be a cornerstone of every marketing campaign, offering a number of benefits that complement and enhance your digital marketing efforts.
