Good news for all Instagram users – especially you who use Instagram to support your business marketing. You can now add a link to the story without having more than 10,000 followers in your account. This functionality will be available to all users in the coming weeks.
According to a local SEO Agency, it has been noted that many of the users and business organizations were waiting for this feature to come live. However, this has been now rolled out by Instagram and users are extremely happy about it.
Ever since the early days of Instagram, we’ve been earnestly hoping for the opportunity to add links. This opportunity has never come to the updates we publish to the company’s own profile. Linking to a company’s website has been used when the visibility of content is increased for smartly pricing a fee.
When Instagram stories arrived for businesses and personal profiles, the “Swipe up” functionality, a link to an external URL, was only available to accounts with more than 10,000 followers. In addition, Instagram may also require user profile verification.
The only working link to the outside of the service has been used in connection with the company profile and now it seems that the time for “link in the bio” is over. Top SEO service providers are utilizing this feature to the fullest.
How do I add a link to my Instagram story?
Instagram published in its bulletin that the so-called. the link sticker will be available to all users in the coming weeks (bulletin 10/2021). Tip! These updates always arrive at a different time for users, so it’s a good idea to update your app in the AppStore or Play Store so that the functionality can be available to you right away.
- Go to Instagram and start publishing your story.
- Add the content you want to the story and click the labels open at the top of the IG view
- If the feature has been updated on your Instagram profile, you will see a link sticker in the menu. You can also try the search box.
- Click on the link sticker to open it and add the desired website address. You can also click on the preview to make sure the added link works.
- Click done! This adds the sticker to the story and allows you to reposition it (by dragging the sticker).
Instagram story link sticker on Facebook Business Suite
Facebook Business Suite also recently released the ability to schedule Instagram stories. At the time of publication of this blog post, the timing of the Facebook Business Suite is only visible to me in the phone app. Linking to a website in connection with an Instagram story is not yet working, but it is already in use in connection with Facebook stories (An error message in connection with the publication says that the IG profile must have more than 10,000 followers). I hope this FBM app will be updated soon and we can schedule stories where we can take advantage of links to the website.